Consumer product class action lawsuits accuse companies of false advertising
Overview of misleading advertising class actions:
- Who: Consumers recently filed false advertising class action lawsuits against companies including Apple, Walmart, Spokeo, Rite Aid and Kimberly Clark, among others.
- Why: Class action lawsuits relate to false advertising claims, including how a product works and the ingredients it contains, among other things.
- Where: Consumers have filed lawsuits across the country.
Consumers have recently filed class action lawsuits against companies they believe are falsely advertising their products.
Claims relate to what the products contain, how they work and how they are labelled.
Rite Aid allegedly falsely advertises lidocaine patches as ‘Maximum Strength’
Earlier this month, Rite Aid faced claims it had falsely advertised the over-the-counter lidocaine patches it sells to be “maximum strength”.
Consumer behind class action claims Rite Aid lidocaine patches can’t be max strength because they contain 4% lidocaine. By comparison, prescription lidocaine products are said to contain 5% lidocaine.
Class action claims site Spokeo advertises false discounts
Spokeo also faced false advertising allegations this month from a consumer claiming the company advertises fake discounts on its website to trick consumers into shopping into thinking they’re getting a better deal. .
Spokeo’s two customers behind the class action allege the company engages in so-called false pricing by using inaccurate “initial” prices to make the savings bigger.
Walmart reportedly falsely advertises the healing benefits of hydrogen peroxide solution
Also this month, a consumer accused Walmart of falsely advertise the benefits of healing of the hydrogen peroxide solution he sells.
The consumer behind the class action lawsuit claims that Walmart incorrectly advertises that hydrogen peroxide solution can help treat minor cuts when it can actually slow the healing process.
Dr. Squatch class action lawsuit claims company falsely advertises shampoos as ‘natural’
A consumer filed a class action lawsuit against Dr. Squatch in September, alleging the company falsely advertised one of its shampoos as “natural”.
The consumer behind the class action claims that the shampoo contains several synthetic ingredients, including decyl glucoside and coco-glucoside, which prevent it from being natural.
Pyrex lawsuit claims company falsely advertises measuring cups as ‘dishwasher safe’
Also in September, a consumer filed a class action lawsuit against Pyrex accusing the company of having false advertising his measuring cups are dishwasher safe.
The consumer behind the class action claims that the red lines on the Pyrex measuring cups fade once the product is put in the dishwasher, rendering them useless and unable to measure.
Music companies would misrepresent vinyl records as true analog recordings
Mobile Fidelity Sound Lab and Audiophile Music Direct faced allegations last month that they misrepresented vinyl records sold as limited-edition Ultradisc One-Step recordings as authentic analog recordings.
The consumer behind the misleading advertising class action claims that Mobile Fidelity and Audiophile “admitted” that the recordings are not entirely analog and contain direct-to-home digital technology.
This is L. accused of having falsely announced that his tampons are ‘100% organic’
Also last month, This is L., which is owned by Procter & Gamble, faced allegations that it falsely advertises that the tampon product it sells is “100% organic.”
The consumer behind the claims claims that the tampons can’t be 100% organic as they allegedly contain synthetic ingredients such as polyester, paraffin and titanium dioxide.
Apple class action claims Apple Watch SE not swim-proof
Apple, meanwhile, faced a false advertising class action lawsuit in August from a consumer arguing that the company marketed its Apple Watch SE devices as being “swim proof”.
The consumer claimed that the Apple Watch SE routinely fails brief encounters with water, despite Apple’s claims that the product is water and swim resistant.
Kleenex wet wipes don’t kill germs, class action lawsuit
Also last month, a class action lawsuit claimed that Kimberly-Clark falsely advertised that its Kleenex wet wipes product could kill germs. The lawsuit says the wipes only contain “mild surfactants” like soap and cleansers.
A consumer group behind the class action claim that Kleenex wet wipes are actually just a “wet wipe with water” that allegedly do not contain any germicidal ingredients.
Kirk’s Natural of Southern France, Bayer HealthCare and Beiersdorf Agree to Settle False Advertising Claims
Meanwhile, Kirk’s Natural in the south of France agreed to pay $650,000 last month to resolve the company’s claims falsely advertised that its products were made in France rather than Kentucky, where they are actually produced.
A consumer group behind the class action has argued that Kirk’s Natural of South France uses allegedly misleading representations that suggest it manufactures its products in France.
Also last month, Bayer HealthCare and Beiersdorf agreed to pay $2.3 million to resolve claims they Coppertone sunscreen sold, including one marketed for children and babies, containing benzene, a carcinogenic chemical.
The consumers behind the misleading advertising class action lawsuit preceding the settlement agreement argue that the companies marketed Coppertone sunscreen products as healthy and safe to use.
Beiersdorf recalled 12 batches of its Coppertone spray sunscreens in September last year over concerns the products were contaminated with the known human carcinogen benzene.
Have you purchased a product that you believe has been falsely advertised? Let us know in the comments!
Learn more about class actions and class action settlements: