Fender and Mobile Fidelity Electronics Team Up to Launch the “Fender® X Mofi Precisiondeck,” Fender’s First-ever Turntable Inspired by the Iconic Precision Bass
Limited series PrecisionDeck’s Shape designed by Fender Custom Shop Master Builder Yuriy Shishkov
HOLLYWOOD, California (September 21, 2021) – Fender Musical Instruments Corporation (FMIC), the world’s largest guitar maker and audio technology company, Mobile loyalty electronics (MoFi), today announced a partnership to develop, produce and launch Fender’s first-ever turntable, the FenderÂ® x MoFi PrecisionDeck. Limited to just 1,000 units and priced at $ 3,495.00 USD, the premium turntable is available for purchase today at Fender.com and MoFi.com, or see the list of authorized MoFi retailers at mofielectronics.com.
The Fender x MoFi PrecisionDeck is a high performance turntable in every way, with a gorgeous look that resonates with decades of music history. With a shape designed by Principal Master Builder Yuri Chichkov of Fender Custom Shop (FCS), the PrecisionDeck uses the same wood, swamp ash, as the famous Fender Precision BassÂ® guitar. Swamp Ash blanks are sourced, milled and finished in Fender USA’s iconic tricolor sunburst. The components are designed and built by MoFi, and the bridge is assembled, with award winning technology UltraDeck, with testing and configuration by MoFi at the company’s Ann Arbor, Michigan plant. The turntable is virtually ready to play right out of the box with its pre-assembled MoFi MasterTracker To recover. Each limited edition unit is individually numbered, badged and certain to become a collector’s item. âHaving the opportunity to work with MoFi to bring this turntable to life has been a pleasure. The turntable finish is available in our legendary and iconic 3-color Sunburst and, of course, uses the same ash wood that was used to make the Fender Precision BassÂ® guitar, ânoted Yuriy Shishkov, Fender Main Master Builder. Custom Shop.
The journey of Precision Deck has been a genuine collaboration between two respected brands within the industry. MoFi is renowned for remastering some of the greatest records of all time, and
collaborating on a turntable with the Fender brand, whose instruments are widely represented on these albums, was a natural choice. MoFi Electronics President John Schaffer said: âWorking with the entire Fender team has been a great pleasure and we couldn’t be more excited or proud of the result. From the start, creating this turntable has been a pleasure. Ideas on how to build on the strengths of both companies and create something authentic and special emerged. With the very first prototype, we knew we were really on to something because people would stop to admire what we were creating. “
Along the journey, MoFi learned a story that convinced them the PrecisionDeck was doomed to be. In the early 1940s, Leo Fender operated the FenderÂ® radio service in Fullerton, California. Its main activity was the repair of domestic audio equipment: radios, televisions and hi-fi systems. In 1945, Fender, along with fellow inventors Doc Kauffman and Clifton Abbott, designed and patented their own turntable. Fender eventually sold the rights to the platinum in 1945 for $ 5,000 in advance royalties and used the proceeds as seed money to fund the K&F Manufacturing Corporation with Kauffman. K&F made lap steel guitars, amplifiers, and the record player for a short time before Kauffman sold his stake in the company to Fender. Intrepid by the departure of Kauffman, Leo Fender created Fender Electric Instruments in 1946. Today, 75 years later, the name of Fender once again graces a state-of-the-art turntable.
The FenderÂ® x MoFi PrecisionDeck is now available for purchase in the United States at MoFi.com and Fender.com, and as well as some wholesale partners around the world (for a list of authorized MoFi retailers, visit mofielectronics.com). For more information visit www.fender.com. For product images, click here. Join the conversation on social media by following @Fender @FenderCustomShop.
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Fender Â® x MoFi PrecisionDeck (US $ 3,495.00): True to its name, PrecisionDeck arrives meticulously constructed, with every part and function thoroughly tested to ensure peak performance. Equipped with its own equivalent of a guitar pickup – in the form of Mobile Fidelity Electronics’ famous MasterTracker cartridge – for easy set-up and use, the 25.5-pound PrecisionDeck features a heavy 1-pound Delrin platter. , 3 inch that offers deep black backgrounds and a fantastic low noise floor. A 300 RPM isolated AC synchronous motor, 10 inch aluminum straight bearing Ultra tonearm with Cardas Audio wiring, hardened steel reverse bearing system, anti-vibration feet and dust cover complete a beautiful USA-made turntable dedicated to preserving the authentic sound found in the grooves of vinyl records while allowing listeners simple fine-tuning options.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading manufacturers, distributors and distributors of musical instruments. Fender Musical Instruments Corporation (FMIC) – whose portfolio of owned and licensed brands include FenderÂ®, SquierÂ®, GretschÂ® guitars, JacksonÂ®, EVHÂ®, CharvelÂ® and BigsbyÂ® – follows a player-centered approach to creating the highest quality digital instruments and experiences across genres. Since 2015, the digital arm of Fender has introduced a new ecosystem of products and interactive experiences to support players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and professional audio gear and inspire players through an immersive music experience. FMIC is dedicated to unleashing the power of musical expression for all players, from beginners to historical legends.
ABOUT FENDER CUSTOM SHOP:
Since 1987, the Fender Custom Shop and its esteemed builders have amazed players and collectors around the world with wonders of creativity, ingenuity and artistry. From its humble beginnings in Southern California, the Fender Custom Shop has grown into the world’s leading manufacturer of collectible custom instruments operating in Corona, California. Known as the “Dream Factory,” the Fender Custom Shop is also home to an honored band. known as the Master Builders – some of the most skilled luthiers in the world – who craft legendary Fender instruments and push the limits of what is possible. Distinguished Master Builders make dream guitars a reality for players – from Eric Clapton, Jeff Beck, HER and Jimmy Page to collectors, professionals and guitar enthusiasts. As the epicenter of innovation at Fender and the pinnacle of the brand, the ideas and production techniques devised in the Fender Custom Shop for Masterbuilt and Teambuilt guitars continue to inspire and influence other models in the Fender line. Fender production.
ABOUT MOBILE FIDELITY ELECTRONICS:
Guided by the same principles that inform the world of fame Mobile fidelity sound lab Label (MoFi), Mobile Fidelity Electronics has quickly become a household name in the high-end audio and music industries. Originally created to meet the desires of MoFi customers who wanted audio equipment that would allow them to make the most of the label’s original recordings, Mobile Fidelity Electronics set out to design and manufacture US-made components that reproduce records. vinyls without artifacts or embellishments. The company’s initial line of analog source hardware won product of the year awards around the world. Building on this momentum and responding to a need for accessible products that deliver uncompromising performance, engineers at Mobile Fidelity Electronics are expanding the brand to include everything needed to reproduce music – from recordings to speakers – from the way it should be heard.
ABOUT FIDELITY SOUND LAB MOBILE:
Mobile Fidelity Sound Lab’s ongoing quest is to provide the best audio entertainment software that technological innovation can offer. From our first LP Original Master Recording â¢ vinyl to our latest Super Audio CD Ultradisc UHR â¢, we have been and will remain a steadfast innovator in the audiophile frontier. We further believe that technological development serves best when accompanied by a deep awareness and appreciation of the elusive magic and mystery that make up music itself. Our greatest hope is that our products will serve as conduits for ears and souls to experience superior, pure and natural sound reproduction of diverse and preeminent original recordings across the musical spectrum. In response to the rapid advancements in recording formats and audio playback systems over the past few years, Mobile Fidelity has maintained its continued commitment to improving industry standards. This has led to the introduction of many innovations into the audiophile arena: Original Master Recording â¢ vinyl records mastered at half speed; Ultra High Quality Records â¢ (UHQR); high fidelity cassettes; consumer alignment devices for phono cartridges and audio cassette decks; Original Master Recording â¢ compact discs; the 24-karat gold-plated Ultradisc â¢ CD; Ultra High Resolution â¢ Ultradisc â¢ (UHR); and more recently, our One-Step 45RPM SuperVinyl sets. To this day, the independent company continues its commitment to exceed industry standards.