Merqury Republic organizes the 3rd edition of the Ghana DJ Clinic
Merqury Republic, organizers of the Ghana DJ Awards Festival, dubbed the largest DJ event in Africa, organized the 3rd edition of the Ghana DJ Clinic.
The event took place at the Accra Tourist Information Center and Gold Coast Restaurant on Saturday 15th October. producers, musicians and other creators in Ghana.
Since its inception in 2019, the Ghana DJ Clinic has successfully impacted the lives of over 500 creatives across the country and still sets the tone for the main event of the Ghana DJ Awards. The latter is scheduled for November 5, 2022 at the Silver Star Tower in Accra.
As part of its Year of Books campaign, the Ghana Library Authority has partnered with this year’s edition of the seminar to encourage reading among creatives. To begin the session, the Greater Accra Regional Director of the Ghana Library Authority, Mr. Edward Addo-Yobo, spoke about the concept of entrepreneurship. According to him, “DJing is an entrepreneurial endeavor that requires constant acquisition of knowledge through reading”.
So he used the platform to encourage DJs and other creatives to make a habit of reading, as it would greatly help them discover more opportunities.
Marketing Manager for International Spirits and Ready-to-Drink Brands at Guinness Ghana, Nana Yaa Amoah-Owusu, took her turn and talked about “how to attract the best brands as a DJ”. The marketing expert revealed that attracting the biggest brands as a DJ is made easier by how you gradually brand your craft. She explained that DJs have to try hard to rise above the usual short-lived hype.
“You want to be a timeless DJ. A people of DJs cannot write the history of Ghanaian DJs without you,” added Nana Yaa.
The Clinic’s theme, “Reimagine Your Career,” was echoed by 3 Music Networks founder Sadiq Abdulai Abu, who spoke about the power of collaboration.
Additionally, broadcaster and technical consultant, Kobby Spiky Nkrumah, explained to attendees the power of social media and how DJs can leverage it to promote their work across borders. He also talked about the introduction of artificial intelligence and the need for DJs to take advantage of new technologies.
Other important topics covered include “when the fans leave, will the money stay”, a discussion of preparing for retirement as a creative, and the need to be intentional when it comes to financial literacy, such as pension. It was an eye-opening discussion, especially since the Ghana DJ Union has set up a pension scheme for DJs.
The clinic’s workshop session, which exposed participants to the technical part of DJing, was hosted by award-winning DJ Master Que. The session helped participants discover new variations in software, application as well as scratching. The workshop was a fulfilling time for professional and incoming DJs who learned new skills and effective ways to use equipment for maximum performance, as well as understand the science behind timing as a DJ.
At the end of the session, participants were invited to do a quick read in and around the mobile library provided by the Ghana Library Authority to encourage reading.
Part of the Ghana DJ Awards Festival, the Ghana DJ Clinic, was organized by Merqury Republic and powered by Joy Entertainment. Partners for the event were the Ghana Library Authority, Virtual Sound Lab, Music In Africa, Hyperlink Africa and Daniel Agyekum Photography.